In today’s digital economy, the success of an online business often comes down to one crucial factor: the checkout experience. Even the most beautifully designed websites and well-priced products can fall short if customers don’t find their preferred payment method during checkout.

If you’re running an online business, it’s time to take a serious look at your payment options—not just for convenience, but as a powerful way to increase both revenue and conversion rates.

Why Payment Method Diversity Is No Longer Optional?

As e-commerce continues to grow globally, customers are demanding more personalized and seamless checkout experiences. One-size-fits-all payment options simply don’t cut it anymore—especially if you serve customers in different countries or across multiple device types.

Recent research supports this shift. An experiment conducted on over 50 global payment methods showed that businesses saw:

• A 12% increase in revenue on average
• A 7.4% increase in conversion rates(Source: Stripe Blog)

These gains came from dynamically offering at least one additional relevant payment method beyond traditional card payments—such as local bank debits, digital wallets, or region-specific methods.

Top 3 Reasons to Add More Payment Methods

1. Improved Customer Trust and Convenience

Consumers are more likely to finalize a purchase when they recognize their preferred payment method. Whether it’s Apple Pay, a local bank transfer, or a buy-now-pay-later option, familiarity builds trust—and trust drives sales.

2. Higher Conversion at Checkout

Cart abandonment is often linked to poor checkout experiences. By enabling alternative and localized payment methods, you remove one of the biggest friction points that prevent customers from completing their orders.

3. Better Global Reach

Expanding internationally? Then offering region-specific payment options is non-negotiable. What works in the UAE may not work in Germany, Brazil, or Southeast Asia. Supporting the right payment mix can significantly boost acceptance rates and customer satisfaction in those markets.

Real Data, Real Results

The research referenced above tested multiple payment method combinations across countries and buyer segments. The results clearly show that localized and alternative payment options significantly outperform card-only setups, especially when customized based on the buyer’s location and device.

This data-backed insight is particularly relevant for businesses that:

• Operate internationally
• Serve mobile-first customers
• Offer subscription-based or recurring payments
• Have high cart abandonment rates

Powering Local Payments in the UAE with Paymennt

If you’re selling online in the UAE, offering familiar and convenient local payment options is essential. This is where Paymennt comes in.

Paymennt enables UAE-based businesses to easily accept the most popular and trusted payment methods, including:

• Apple Pay
• Visa and Mastercard (credit and debit)
• Tabby for Buy Now, Pay Later (BNPL) solutions

These options give customers the flexibility they expect and remove friction from the checkout process—helping you increase sales and reduce abandoned carts.

Paymennt also supports fast onboarding, easy integration, and powerful tools for managing payments, whether you’re a startup, SME, or established brand.

How to Start Optimizing Your Checkout Experience

If you’re ready to unlock higher revenue potential, here’s how to begin:

• Audit your current payment methods: Are you offering only cards? What local or digital payment options are missing?
• Research your target market: What methods are popular in the countries you sell to?
• Use a flexible payment platform: Choose one that allows you to dynamically offer multiple payment options, including localized ones.
• Test and iterate: Consider A/B testing different combinations to find the optimal mix for your audience.

Final Thoughts

Optimizing your checkout flow with the right payment methods isn’t just a technical upgrade—it’s a business growth strategy. Offering relevant and localized payment options helps build trust, reduce friction, and ultimately, boost your revenue and conversion rates.

The evidence is clear: by simply adding the right payment methods, businesses have the opportunity to grow their sales by over 12% and lift conversion rates by more than 7%—a game-changer for any online merchant.

And for businesses in the UAE, Paymennt is the ideal partner to localize your checkout experience and stay ahead in a competitive market.

Disclaimer : This article is intended for general reference purposes only and does not constitute legal, financial, or professional advice. Paymennt does not process or hold any funds directly. All payment transactions are facilitated through licensed third-party providers. Readers should seek independent advice before making any financial or business decisions