What is a chargeback, and how can merchants best prevent a chargeback
A Chargeback is when a cardholder disputes a transaction on their card from their card issuer. This is usually done by contacting the credit card issuing bank and filling a dispute for a transaction that is either not identified on the card statement or the cardholder is at odds with the merchant over the purchase. In some cases this is also done in the case of a stolen card being used for a particular purchase, whereas the purchase was not done by the cardholder or anyone legally authorized by the cardholder to complete the transaction on their behalf.
In case of a filed chargeback or transaction dispute, the card-issuing bank usually starts an investigation process to trace the transaction back to the merchant to understand more if it was an authorized transaction, and if the terms of the purchase were clearly mentioned to the cardholder and if there was any fraudulent activity on the card. This dispute process is usually tedious and usually incurs hefty fees on the merchant, and could result in a complete reversal of the transaction in which a merchant might not recover the item sold or in some cases after which the service was already delivered.
Even though chargebacks are designed to prevent unauthorized and fraudulent activity on a credit card, there are several steps merchants should always do as part of good online payment practices and increase their chances of preventing a chargeback request. Below is the recommendations for processing online payments:
Always have clear and valid contact information for clients who transacted with the merchant to be able to reach the merchant in case of inquiries. It is always best for the merchant to try and resolve any issues with the customer directly before a chargeback or dispute is filed.
Merchant website or payment link should have a clear refund policy and payment terms specifying the return policy, terms of return (if any), and method of contacting.
A purchase confirmation be sent to the client as soon as possible upon a successful purchase in order to provide clients with proof of purchase to match in case of doubts about the transaction
An invoice issued to the client immediately after purchase showing the amount paid, clear company contact information including legal company name and company VAT/tax number.
Product or service should always have a clear and detailed description matching exactly with the service or product delivered. This includes the delivery of a complete service and/or fully functioning product as purchased.
Collecting clear and accurate client information at the time of purchase including phone and email, billing address and delivery address (in case of delivery).
For service providers, having a clear and detailed signed contract with the clients before payment takes place that describes the service, the parties involved, payment terms, terms of service, refund policy, resolution procedures and governing law.
Maintain the transaction information for a period of 1 year from the time of transaction and be able to revert to it when required by the payment gateway or card issuing bank
Although none of the above steps eliminates the risk of a chargeback to the merchant, the above listed best practices do provide merchants with a guideline on how to best handle an online payment dispute and be in an informed position if a chargeback is filed against a transaction. Partner Payment gateways play a large role in helping merchants go through chargeback and dispute if needed, merchants should always understand what the chargeback fees and procedure is provided by their payment gateway or acquiring bank before signing on to their service.
Paymennt provides direct support to its merchants in the case of a chargeback or transaction dispute, and shall always fully collaborate with the merchant, issuing and acquiring banks in order to come to a resolution.
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