The Importance of Having both in-person and Online Payment Solutions for Your Business

As a business owner in UAE, it is important to stay up to date with the latest payment trends and solutions to cater to customers’ needs. Accepting card payments and offering online payment solutions as well such as payment links can make a significant difference to the business and customer interactions. In this article, we will discuss the importance of in-person payment using POS card machines and how this can also integrate with online payment solutions.

The Importance of in-person payments using card machines can be summarized as follows:

  • Convenience: Customers expect to have multiple payment options when they shop, including card payments. Having a card machine enables businesses to cater to their client’s preferences and provide a quick checkout experience.
  • Increased Sales: By accepting card payments in-store, businesses naturally expand the customer base and thus increase sales. Many customers may not carry cash, and without a card machine, they may not be able to purchase from the store.
  • Security: Cash transactions can be risky, and having a card machine minimizes the risk of theft or fraud. It provides a secure and traceable way to accept payments.
  • Professionalism: Accepting card payments gives the business a more professional image given that KYB needs to take place before a POS card machine is issued.

The Importance of Offering Online Payment Solutions

  • Access to more clients: Offering online payment solutions such as payment links enables customers to make payments remotely, increasing sales from increased reach. Customers can make payments before delivery, also significantly reducing cancellations.
  • Ease of use: Online payment solutions make it easy for customers to make payments from the comfort of their own homes or on the go. This convenience can certainly give the business a competitive advantage.
  • Security: Online payment solutions are designed to be secure, providing a safe and traceable way for customers to make payments. 3D secure transactions for example eliminate the risk of fraud and theft associated with cash transactions.
  • Faster Transactions: transactions that are paid online are instantly reflected in a merchant account as paid.

Both methods have their own advantages and compliment each other, having a card machine and offering online payment solutions such as payment links can significantly benefit a business especially in UAE which has the second highest per capita rate of card use in the GCC according to the Oxford Business Group. By providing convenience, increasing sales, improving security, and offering a more professional image, businesses can have a significant advantage. Contact to get both services: POS machine and online payment solutions!

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